Strategy Execution

3 Phases of Executing a Strategy from the Executive Level Down

Executing Strategy Phases

An effective top-down structure ensures successful follow through for your strategic plan by assigning tasks to employees with the appropriate abilities and authority.

Launching your strategic plan is critical for your business’ success and getting your company’s executive team involved is essential for successful strategy execution. An effective top-down structure ensures successful follow through for your strategic plan by assigning tasks to employees with the appropriate abilities and authority. It also prevents executives from being overwhelmed with minute details. Both of these issues can result in a serious loss of money and time and can ultimately undermine your strategy’s success.

There are three key phases to consider when launching a strategic plan from the top down.

  1. The Executive Team should be in charge of planning. The executive team develops the overall strategy for your business and decides which tasks will be assigned to which groups or departments to ensure successful execution. The executive team should be in charge of developing the overall plan but shouldn’t be weighed down with every single detail of its execution. This should be left to management and individual team members.
  2. The management team should be responsible for managing. This may seem obvious, but managers should be allowed to effectively monitor and lead their teams, while executives shouldn’t be pulled into filling this role. These managers are in charge of coordinating the day-to-day activities that are essential in transforming your strategy from an abstract goal into actual deliverables.
  3. The entire team is responsible for reporting. Each person or group should track the metrics for which they’re accountable. By delegating these reporting tasks, you free up executives and management to compile smaller data sets into large-scale reports. Executives can then adjust an organization’s strategy accordingly.  Some organizations group teams into strategy teams to ensure clear accountability and reporting.

When combined, these three phases translate into executing toward a clear, common set of goals. With these clearly defined responsibilities and goals, you can guarantee that your company is working to deliver on its strategy in the most effective manner possible.

Mike Bell

Mike has dedicated his professional and personal life to seeking out challenge—travelling to the edge of his comfort zone and then pushing a bit further. He’s a serial entrepreneur, combining a thirst for adventure with a curiosity about what makes people and organizations tick. Mike has lived and worked all over the world. He chose to return home to Canada in 2011 and set up Envisio’s headquarters in beautiful BC. Mike is father to three girls and is an avid skier, golfer and photographer.

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