Contents
- 1 Strategic Community Building with Denton Public Library, Texas
- 2 Strategy and Engagement with The Denver Public Library, Colorado
- 3 Strategic Planning and Historical Preservation with the New Orleans Public Library, Louisiana
- 4 Library Strategic Plans Can Be the Blueprint
- 5 Watch the Webinar and Kickstart Your Library’s Strategic Plan ↓
We love libraries and the people who make them work. Beyond simply being a place where the free books are, libraries provide a number of critical services. From literacy programs to childcare programs, to employment training hubs, to community workshops, libraries are one of the few remaining spaces where public life is highly visible, diverse, and where people can simply… exist.
Because libraries have such wide-ranging possibilities for what they can do, and what they are expected to do, they often have competing priorities and responsibilities. Couple that with the fact that libraries are, unfortunately, often critically under-resourced, most find that they need to justify their value to various community groups and governing bodies.
Of course, the issue of public sector organizations receiving adequate funding remains a complex topic. Libraries generally need to strive for well-defined KPIs (key performance indicators) and a habit of measuring performance, aligned to their public library strategic plan, in order to instill confidence in those external bodies.
A strategy implementation software partner can help in communicating the value of these plans, as well as assist in the actualization of the complex goals libraries often have. From ensuring they are aligned with the community needs, to making efficient use of scant resources, to preparing for the future and responding to change, libraries have a lot to teach us about how we consider strategic planning.
Here are three Envisio clients who have taken their public library strategic plans to the next level–promoting diversity, ease of use, and inspiring residents to treat their library as a vital hub for the communities they serve.
Strategic Community Building with Denton Public Library, Texas
Denton’s first public library opened on June 6, 1937, in the Denton County Courthouse. Since then, they’ve expanded to being an innovative hub of learning and community. From offering ebooks, to creating community makerspaces, to free community events—and even offering bike repair—they are continuing to double down on being an absolutely essential community hub.
The Denton Public Library’s values are rooted in cultivating imagination, innovation, and lifelong learning. And now, with the launch of their new library strategic plan and dashboard, they’re taking things up a notch! Their plan doesn’t just involve keeping the bookshelves tidy and the storytimes rolling (though they’re pretty great at that too). Their focus really is about strengthening the community in an inclusive way—making sure everyone in Denton has access to the resources they need.
A strategic plan is only as good as its follow-through. That’s why Denton Public Library has introduced their Envisio-powered public dashboard to show you exactly how (and what) they’re doing.
For example, did you know they’ve been hosting voter education events to teens? On top of the new programming they have, they’re renovating their branches, improving lighting and check-out systems and processes, and improving overall accessibility to Spanish speakers and ESL families.
Now, why is a public dashboard such a great idea? First off, it’s all about transparency. The library’s new strategic plan was created with input from the community, so it’s only fair that the community gets to see how things are progressing.
Strategy and Engagement with The Denver Public Library, Colorado
The Denver Public Library (DPL) is an incredible example of leaning on a strategic plan to really define and deliver on KPIs to better inform the city and greater community on what they’re doing. At over 130 years old, the DPL has 27 locations across the City of Denver, with nearly 700 employees, including part-time and on-call staff. They’ve been working at providing a more welcoming, equitable, and accessible space for community members, and they’ve also ensured that their efforts include being able to properly communicate the story of the library’s strategic plan and its work.
Kirsten Decker is the Manager of Strategy and Evaluation at the DPL, and we’ve been lucky to share in her insights and wisdom as a customer:
“Libraries are really, really good at helping other people tell their story, whether it’s through our reference services or through our writers’ workshops or all the different things that we do for the community. But we’re not great at telling our own story. Libraries often fall into the under-resourced, but highly utilized part of our city budgets. We’ve grown our operational capacity, we’ve been asking questions like: how can you capitalize on what you have, how can you demonstrate your value, and how can you continue to grow in the ways that your community needs you to?”
The DPL is a leader in telling their story through strategy. They have utilized Envisio to keep track of progress and explain their goals. They have broken down their higher level mission, which is to “create welcoming spaces where all are free to explore and connect,” and cascaded it into objectives, and then actionable steps.
Some of these steps include acquiring a strategy software partner (hello! Spoiler: it’s us) to measure and track plans, as well as improve their own internal capacity through increased staffing, and promote digital equity measures by eliminating fees and increasing circulation of technology assets, like chromebooks.
Here’s a look at the DPL’s cascaded plan in Envisio:
In her most recent webinar with us, Kirsten showed us how the Denver Public Library has been engaging their employees through gamification techniques, in order to reach high-level goals, such as achieving (and measuring) how “welcoming” their space is. Denver’s public library strategic planning process ultimately includes ensuring employee engagement, because the people are the ones who carry out the plan!
The value of what Kirsten shared with us extends beyond the reach of the public library; failure to execute a strategic plan impacts a staggering 80% of public sector leaders and their organizations.
By keeping goals high, objectives achievable, and employees engaged, the DPL is able to measure and track performance, execute on plans, and deliver real, tangible results that better service the people of the City of Denver.
Strategic Planning and Historical Preservation with the New Orleans Public Library, Louisiana
The final library we’re going to look at is the New Orleans Public Library (NOPL). Their strategic plan covers ten years, from 2022-2032, and is a truly inspiring example and reimagining of the public library strategic planning process, which demonstrates how a library can engage with their community.
NOPL has a bold vision for creating the library as a lifestyle. Yep, you read that right: the library is the cool new lifestyle for New Orleanians. You can see their new public dashboard for yourself here:
“In order for NOPL to become a part of the New Orleans way of life, we must find inventive ways to connect and add value to residents across the city. This will require expanding our resources and access to them by creating platforms to celebrate the history and culture of our city while exposing our residents to resources that will expand their imaginations.”
– 10 Year Strategic Plan: Creating a Library Lifestyle, New Orleans Public Library
With a community as historical, fresh, and vibrant as New Orleans, it’s important to have a community center to match, and goals that push everyone forward!
They have three main goals:
- S.M.A.R.T Kids, focusing on providing literacy and skill development for youths
- A Ready Workforce, focusing on business development, digital literacy and upskilling, and improving adult literacy
- Open Doors, focusing on reimagining the physical spaces of the library to promote better accessibility all around, and improving digital and mobile resources/services
Through these three pillars, NOPL is executing a grounded (and ground-breaking) public library strategic plan in service of their community.
With specific action items that include expanding a mobile service, creating The African American Resource Collection Equity and Inclusion Center, and training staff to help promote literacy, NOPL is not just tackling immediate KPIs– the team is also tackling high level problems like systemic poverty and inequality. We’ve discussed how inequities are challenging for every public sector organization to address; from not having a clear sense of the problem to not having a firm enough handle on the solutions, addressing inequity is another example of a high-level concept made actionable through thoughtful strategic planning. NOPL is committed to creating a world-class library experience that integrates seamlessly with history, culture, and we look forward to seeing what they do next.
Library Strategic Plans Can Be the Blueprint
Public libraries provide the physical space in which the public gathers. This means libraries have particular, complex needs and requirements in order to meet the diverse needs of diverse groups. It also means they are in a unique position to address such needs; rarely does a public institution interface so frequently with so many groups with so many different needs.
Every public sector organization can learn from how libraries are doing things; they are making a lot happen with a little, and they’re making every step count.
Watch the Webinar and Kickstart Your Library’s Strategic Plan ↓
Want to learn more about strategies and techniques to drive employee engagement and implement your strategic plans from a master of the craft? We’ve got you all set.
Check out our webinar with Kirsten Decker of the Denver Public Library here!
Mary King
Mary King is a professional writer and researcher based in Toronto. She comes to Envisio with a Masters Degree, where she researched the relationship between the disappearance of urban public spaces, and high level decision-making processes in local governments.
For nearly a decade, Mary has worked as a community organizer, promoter, and supportive researcher in a variety of nonprofits and think-tanks, and her favorite area of focus was in connecting local artists with marginalized youth. Since 2017, her writings and research on policy, local governance, and its relationship to public art and public space has been presented at conferences internationally. She has also served as both a conference chair and lead facilitator on professional and academic conferences across Canada on how to better bridge academic research with local change-agents, policy makers, artists, and community members.
Envisio’s mission of excellence and trust in the public sector maps onto Mary's interest in local government and community mobilization. She loves working at Envisio because she cares about having well organized, strategic, and transparent public organizations and local governments. Mary is also a creative writer and musician and has been supported in her practice by the Canada Council for the Arts. Her stories can be found in literary journals across Canada.
